The strategic analysis of Taiwan Li-Fe power cell battery manufacturers entry mode in China market

• Main Author: 陳勇廷
• Other Authors: 樓永堅
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/75317514139705333707

碩士 === 國立政治大學 === 管理碩士學程(AMBA) === 99 === The lithium iron power battery possesses the performance such as security, longer-lived, very large electric current charging and discharging, environmental protection, obviously superior to other batteries, the battery technology has been developed actively all over the world already. The future main market application of the lithium iron battery will be in the battery power of motor in Taiwan, the research and the development platform of electric motor car are not ripe yet at present, it is unable to march up the research and development of automobile-used in car factor. But the car sales volume of Mainland China is the leading sales market of the two major car market in the world. Under the encouragement of relevant policies, the local car factories put into the development of the new energy vehicle actively too, therefore ,the future electric motor car market of Mainland China will be developed very fast. The lithium iron power battery of Taiwanese manufacturers shall consider the strategy and make a reservation in the world, seeking to enter the supply-chain of Chinese car actively, then they will have an opportunity to occupy a ting space on the market of lithium iron power battery on the whole world. This research shall be hopped to direct against the lithium iron motive force battery industry of Taiwan while entering market of Mainland China to find favorable tactics. We do expect on academy and at the practice can achieve the following goal . 1.Via environmental analysis to analyze the trends about the development of lithium iron battery industry of Taiwan and Mainland China at present. 2.Through SWOT, it is analyzed that it is the chance or the threat about the Taiwanese lithium iron motive force battery industry market in Mainland China , and to examine one's own advantage and weak tendency. 3.We hope it is helpful for Taiwanese lithium iron power battery manufacturers, while entering into the Mainland China market to expand the business in future. They can choose the right tactics way. In view of these reasons, this thesis will provide to Taiwanese manufacturers of the lithium iron power battery. Besides, they must put their efforts to the strengthening capability of research and the development of products; how to enter the Mainland Chinas market by forming an alliance in the industry. Then they will have an opportunity to insert plug-in hybrid electric vehicle (PHEV) and pure electric motor car before popularizing became the main supplier of lithium iron motive force battery industry chain in the coming five to ten years.