| Summary: | 碩士 === 明道大學 === 企業高階管理碩士班 === 99 === Marketing e-commerce sites in Taiwan have proven to be profitable with a substantial market access. Through the Internet and the rapid development of globalization, the traditional trading patterns of behavior have changed dramatically. Physical and virtual network access trading platform must co-exist and develop within a mix. In particular, the amount of e-commerce transactions grows substantially annually. Many goods are sold with both the physical channel and e-commerce sales for its marketing strategy. How to design a visually attactive, fast browsing, transaction security, web content to enrich the business website, and get the trust of consumers, are key elements to the success in e-commerce marketing strategies. Through FAHP, this research tends to search the criteria of e-commerce transactions in the rice commodity targeted sites. The results of this study will provide e-commerce marketing strategy guidelines for reference.
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