A research on the application of Taipei MRT System’s integrated marketing communication and it’s Influences on consumer behavior of visitors
碩士 === 銘傳大學 === 觀光事業學系碩士在職專班 === 99 === This research intends to explore the differential influence of tourists buying behavior using integrated marketing communication tools by the Taipei Rapid Metro System (MRT). The research firstly references finding from multiple sources of integrated marketing...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/50175678314864867346 |