Media Planning of Media Agencies in Taiwan: A Case Study on Mediacompany of Group M
碩士 === 銘傳大學 === 傳播管理學系碩士班 === 99 === This paper concerned about the relationship between media agency and advertised development in Taiwan, with special reference to Media Planning. It noted that while media agencies support value added on media plan. The paper explored the concept of media planning...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06559823631991654525 |