Application and Effect of IMC on Cultural and Creative Industries: A Case Study in Red House

碩士 === 銘傳大學 === 傳播管理學系碩士在職專班 === 99 === The cultural and creative industry is a new thought under the globalization tidal current and a history culture essence preservation. By way of modernized management pattern and trend of literary and artistic thought creation, it develops a set of activa...

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Bibliographic Details
Main Authors: Lee-Ting Chen, 陳麗定
Other Authors: Yu-Yi Chen
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/37360368838402104479

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