| Summary: | 碩士 === 銘傳大學 === 國際事務研究所碩士班 === 99 === Impression Management tactics are frequently used by members of an organization enhances the impression they present to their co-workers as effective and positive. The rise of multinational corporations means that not only products, capital, technology move across borders, but also the divergent cultural expectations, assumptions and biases of a global workforce.
Impression management is as aspect of social interaction which helps to improve social adaptation. Proper use of impression management will amplify the interpersonal attraction and interaction between superiors and subordinates. When subordinates use impression management, they are attempting to influence the interpersonal attraction and job performance between superiors and themselves.
The main purpose of this research is to understand the difference between North American and Taiwanese young workers Impression management tactics when attempting to improve their interpersonal attractiveness to their superiors. This study used a quantitative method drawing samples from Taiwanese and North American young workers two-hundred copies of questionnaires were sent out and 190 were replied including 99 Taiwanese respondents and 91 North American respondents .A statistical analysis was applied to the data to understand the difference between Taiwanese and North American young workers, as well as provide advice for multinational executives.
This study indicates that among Taiwanese young workers, of the five aspects of impression management：“ingratiation”；“self-promotion”；and “exemplification” were the most used tactics to improve interpersonal attraction, while for North American young workers, of the five impression management：“ingratiation”was the dominant tactics used to improve interpersonal attraction. Ingratiation makes people like us. Most people are enjoy being praised, because it make them fell happy, which can result in promotions or higher performance score
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