The Impact of Event Marketing on Global City Through Taipei Flora

碩士 === 銘傳大學 === 國際企業學系碩士班 === 99 === Foreign Policy (2008) proposed the global city index including from business activity, human capital, information exchange, cultural experience to political engagement and have investigated the main cities in the world by using the index. In view of the above, th...

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Bibliographic Details
Main Authors: Yi-Hsuan Ho, 何怡萱
Other Authors: Hsiu-Li Chen
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/23413399986582084214