An Empirical Study of Simplified Conjoint Expected Risk Model: Case on a Y Property Company in Taiwan

• Main Authors: Kuo-shen Huang, 黃國申
• Other Authors: Shi-jie Jiang
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/63282792562012587170

碩士 === 銘傳大學 === 風險管理與保險學系碩士班 === 99 === Recently, risk perception was discussed in variety of field. It become more and more important issue. The purpose of study is used SCER(Simplified conjoint expected risk) model to discuss two mainly questions:(1)The same occupation in different departments are have the same risk perception or not.(2)Cross-culture has the same risk perception or not. The CER model by Luce and Weber, that uses objective information to evaluate financial gambles—to accommodate activities such as health/technology activities where values of the model variables are subjective. The SCER model was modified by CER. In SCER model, Holtgrave and Weber pointed that perceived risk is a linear combination of the subjective judgments of the probabilities of harm, benefit, and status quo, and the expected harm and benefit of an activity. The expected result is between different culture have different risk perception、risk choice and risk preference.