The Financial Institutions Competitive Strategy after Singing ECFA: Case Study

• Main Authors: Hai-Ping Yen, 顏海萍
• Other Authors: Chang-Chiun Cheng
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/03120681940236530423

碩士 === 銘傳大學 === 財務金融學系碩士班 === 99 === To achieve economics and trade closely, Taiwan and China signed the ECFA, Economics Corporation Framework Agreement, for opening the financial market each other at the end of June, 2010. Moreover, Taiwanese financial industry change the organization when face shift in the future and the financial institutions which involved in the situation how to set the strategy of the strong competitive ability. Taiwan financial industries not only face the threat which China rise but also hidden and uncountable opportunities after signing ECFA. In bank respect, Taiwan allows the Chinese bank establish the representative office with permission in Taiwan and applies to upgrade to branches after one year. In opposites, China promise the Taiwanese bank set up the representative office in China and allow it apply to single venture bank or branches and operate Renminbi and so on. Therefore, the financial industry in our country how to strengthen competitive ability or add the strength and ease up the hurt of the weakness so that set the great strategy. Via the interview the executives or the financial holding company to understand their thoughts about ECFA times. Besides, analyze them how to draw up the winner strategy by the operating resource, arranging human and reorganization.