The Impact of Social Capital on Blogger’s Personal Brand Value -The Mediating Role of Types of Blogger Self-disclosure
碩士 === 銘傳大學 === 企業管理學系碩士班 === 99 === The use of blogs emerged and grew drastically in recent years. Many audiences and consumers surf on the internet for some well-known bloggers, and as a result they are affected by the publications of bloggers. Bloggers usually managed their blogs in creating a pe...
Main Authors: | Wei-Chung Fan, 衛中凡 |
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Other Authors: | Ya-Hui Hsu |
Format: | Others |
Language: | zh-TW |
Published: |
2011
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Online Access: | http://ndltd.ncl.edu.tw/handle/60797378230646010861 |
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