The Impact of Social Capital on Blogger’s Personal Brand Value -The Mediating Role of Types of Blogger Self-disclosure

碩士 === 銘傳大學 === 企業管理學系碩士班 === 99 === The use of blogs emerged and grew drastically in recent years. Many audiences and consumers surf on the internet for some well-known bloggers, and as a result they are affected by the publications of bloggers. Bloggers usually managed their blogs in creating a pe...

Full description

Bibliographic Details
Main Authors: Wei-Chung Fan, 衛中凡
Other Authors: Ya-Hui Hsu
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/60797378230646010861

Similar Items