| Summary: | 碩士 === 銘傳大學 === 企業管理學系碩士班 === 99 === This research study on sources of trust on firm collaboration in china- trust in the eastern and western, to understand The importance of trust in China business. Up to now, there have been many researches revealed that firms has effect on trust in the Western.There are few studies which investigated the influence between trust in the Eastern of firms. This research altogether recycles 90 the Trade industry recycling number of copies is 44, the Traditional industry recycling number of copies is 46, after statistical method reorganization analysis induces during the relations, and understands its significance.
The study gets several findings.control variables show that the performance of products and services has significant effect on new product creativity; trust promoting factors control mechanism shows that the output control has significant effect on trust in the eastern, trust in the western; trust promoting factors personal characteristics shows that communication has significant effect on trust in the eastern, trust in the western; trust in the eastern, trust in the western has significant effect on communication as a mediator of the effect of new product creativity, This research combined trust in the eastern, trust in the western has effect on other factors, which have some applications for managerial and academic world.
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