Estimating the Green Threshold of Enterprises Based on Utility Matrix

• Main Authors: Yu-Gou Chen, 陳裕國
• Other Authors: Ziping Chiang
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/50959339610915103911

碩士 === 康寧大學 === 運籌與科技管理研究所 === 99 === With the current global warming crisis, the obvious greenhouse gas effect has had an impact on the sustainable development of many, if not all countries that it has been one of the main concerns of the government and the citizenry. Government agencies and non-profit organizations actively discuss the necessary measures for environmental protection and promoting afforestation, especially the setting in place of an evaluation system which is expected to help determine the measures necessary to recover the original appearance and function of natural ecology. Global environmental greening campaigns not only appeal to the enterprises to develop various business opportunities from the use of green energy but also to actively create a green enterprise image, advocate environmental and social responsibility and enhance operations by remaining competitive in this aspect. It will be the future trend for enterprises to invest in environmental protection and to incorporate the setting up of a green management into their operations. The research mainly discusses the level of participation towards environmental protection and afforestation by case enterprises in Taiwan in the course of their operations, and applies the multiple criteria decision making as the basis for the research methods. First and foremost, reports of Greenbiz Company were taken to assess the index and a set of assessment index system for the environmental protection and afforestation programs of enterprises was established. The companies’ afforestation and environmental protection programs were sorted and classified, and the elements used for the assessment methods were analyzed. There are 6 dimensions and 21 standard elements. The 6 dimensions include green economy and industrial structure, green innovation, social responsibility, environmental impact, employees and working environment and the use of resources. Then according to the experts’ questionnaire survey, weighting of dimensions and criteria will be calculated using the method of analytic hierarchy process. In addition, grading the threshold value of every element will be calculated using the questionnaire given to enterprises. Finally, the VIKOR ranking method which can produce compromising solutions will be applied to rank the case enterprises in Taiwan and discuss the level of afforestation participation in the course of their operations and rank them in terms of quality. Based on the results of the research, strengthening the dissemination process of green information and presenting competitive advantages of green companies are indicated as some of the strategies that can be done. Screening qualified case enterprises to improve the competitiveness and enterprise image is also considered so as to help them obtain maximum profits and margins. The highest goal is to improve operational efficiency while taking into account environmental protection measures and therefore create an enterprise with a sustainable operational environment.