A Study on Relationship Between Consumer Characteristics under the M-Shaped Society and Internet Shopping Intention

• Main Authors: Hsin-Hung Lin, 林信宏
• Other Authors: Tien-Kuo Wang
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/23634072562173315851

碩士 === 康寧大學 === 生產事業管理研究所 === 99 === In Taiwan recently, the popularization of internet promotes the development of E-Commerce. However, Internet shopping is also a kind of E-Commerce. The successful key factor of the management of the network store is a special feature promoting the consumer's internet shopping intention,so the internet shopping intention is particularly important. There are a lot of factors influencing the internet shopping intention. However, the Taiwanese society is heading into a trend of M-Shaped Society. The purpose of this study is to know the answer whether M-Shaped Society population type has the influence on consumer characteristic and the internet shopping intention or not . The result of research:1. Consumer characteristic and all factors of consumer characteristic have the positive influence on the internet shopping intention.2. Each population type of M-Shaped Society has partial difference on the consumer characteristic and all factors of consumer characteristic.3. Each population type of M-Shaped Society has partial difference on the internet shopping intention.