Discussion on Green-Lifestyle Willingness of General Public Under the Global Warming

• Main Authors: Kuei-Fen Cheng, 鄭貴芬
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/22695390557582311220

碩士 === 康寧大學 === 生產事業管理研究所 === 99 === Industrial manufacturing processes produce many harmful gases, which in turn result in global warming. The cause of global warming is the accumulation of greenhouse gases over an extended period of time. To prevent severe climate change, we must call for a unified global effort to reduce greenhouse gas emissions. Also, research should be done on how we can make a green-lifestyle and the results published for use as a reference by the government, businesses, and scholars. This study uses Ajzen’s “Theory of Planned Behavior” as the framework. Attitude, subjective norm and perceived behavioral control are considered to influence the will of a green-lifestyle, and are explored. The collected data was analyzed by descriptive statistics, Pearson’s product-moment relation, linear regression, t-test and one-way ANOVA analysis. The results are as follows: First, there are the significant interactions among attitude, subjective normal and perceived behavioral control with behavior intention. Second, on the topic of a green-lifestyle, 81.3% of people support the idea and agree that they should implement the idea. 74.6% of people believe that the implementation of a green-lifestyle is possible and simple. Third, people of different ages have varying normative beliefs. Also, the frequency of implementation a green-lifestyle into their lives differs from people to people. Women, in general, have a more positive behavior intention towards the implementation of a green-lifestyle into their lives than men. Before filling out the survey, subjects about who knew a green-lifestyle showed a more positive than subjects about who did not know a green-lifestyle attitude in changing to a green-lifestyle.