| Summary: | 碩士 === 康寧大學 === 食品餐飲管理研究所 === 99 === Corporate Social Responsibility (CSR) related issues have become one of the major focuses among industries these years but rare on the issues related to financial performance. This study sampled tourist hotels listed from year 2007 to 2009 from database of Taiwan Economic Jour¬nal (T.E.J) and Securities & Futures Information Center (Taiwan) to analyze the influence of CSR on financial performance and the impact of Corporate Governance on CSR.
CSR was used as an independent variable which in¬cluding 4 aspects, financial disclosure, employee benefits, environmental protection, social welfare; while financial performance as a dependent variable which includ¬ing Return on Equity (ROE), Return on Assets (ROA), Earnings Per Share (EPS), and Net Profit Rate (NPR). Corporate governance includes seven aspects. CSR and corporate governance were exercised as independent variables and formed a 2 × 2 matrix and cross-analyzed for t-test on its financial performance with companies with or without conducting CSR implementation or corporate governance with high and low proportion.
The implementation of the above empirical results shows that more CSR funds would result in additional expenses would directly affect the financial performance of CSR which was consistent with results of Griffin and Mabon (1997).
CSR and financial performance were negatively correlated which agreed with the results of Miles, Munilla, & Covin (2002 & 2004).
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