The Relationships among Five Sense Experience, Customer Satisfaction and Price Sensitive – SPA Industries in Taichung City for Example

• Main Authors: Liao,I-Shan, 廖翌珊
• Other Authors: Chen,His-Hui
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/60148502751819786765

碩士 === 嶺東科技大學 === 流行設計研究所 === 99 === In recent years, with the Taiwan people's life quality gradually enhanced, beauty industry has long been recognized as the current one of the fastest-growing industries. As economic of progress and the global population of elderly of, maintenance concept of upgrade and the attention, makes beauty SPA industry has by past of luxury concept change for daily life in the of basic consumption, beauty industry market large line its road, in this flourish, competition intense Xia, businesses for due to should era of progress and the consumer concept of change, in violent competition in the surprisingly winning and had to innovation, to five sense experience most often was application. In beauty and SPA industry today emphasizes purification of body, mind and spirit, combined with the smell, sight, taste, hear, touch the five senses experience the beauty and SPA industry today is the meet of widely used marketing model. Experience brought to the consumer beyond the influence of substances by themselves, but enjoy enterprise can bring their series be personally on the scene feeling experience, which play a key role of value-added experience in the consumer process. Today industry who actively investment five sense design, expectations launched can meet consumer increasingly change of experience demand, created out enterprise specific economic benefits, but consumer by attention and the by need of five sense experience why? provides five sense experience is really of and customer satisfaction of about, can increased enterprise of trading competitiveness? enterprise cost upgrade consumer of five sense experience, is consumer will due to five sense experience and reduce its on price of sensitive of does? these worth be in-depth discussion of important topics. This research aimed at consumers of beauty and SPA industry, explore the various cognitive sense feel, and learn which feels and what services consumers greater importance to five sense experience, results show consumers the most attention is the tactile feel, followed by nose, auditory and visual experience, feel the taste of most importance to. In the five sense experience and customer satisfaction study, although the overall predictive power of the five senses experience on customer satisfaction is not high, but experience and olfactory experience on customer satisfaction was more significant effects of; in the sense of providing five experience and study of price sensitivity analysis also display Visual feel and smell of sensitivity does have a more significant impact on prices. Combination consumer on five sense of cognitive, if to to five sense experience to upgrade customer satisfaction of and the reduce price sensitivity, should can by "service personnel wear", and "commodity into column way", and "personnel makeup capacity and the skin mass", and "course room hidden key sexual", Visual project and the "shop within aroma", and "service personnel itself tasting", smell project to be strengthening.