A Transaction Negotiation Model for Active Collaborative Commerce

• Main Authors: Yi-Chen Liu, 劉奕辰
• Other Authors: Shih-Chang Wang
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/70835636847422022426

碩士 === 龍華科技大學 === 商學與管理研究所 === 99 === As information technology and e-commerce booming, the traditional business behavior patterns also changed, making the business can not time and space constraints, creating a vast new opportunities for the other. In this study, an Intelligent Agent-based collaborative commerce applications, put forward an e-marketplace platform for collaborative commerce framework for the operation, as well as buyers and sellers to conduct collaborative business transaction negotiation mode. Among them, the self-interest (self-interested) the Intelligent Agent, on behalf of the members responsible for the sale of business tasks, the two companies trading objectives only to give their respective agents, intelligent agents can take the initiative to pair bargaining negotiations Work, and to members of the various business interests and preferences of individual decision-making considerations for consultations in order to meet various business interests of members to obtain the balance point to achieve win-win results. This will not only improve the operation of electronic trading volume and market efficiency, but also buyers and sellers save time, rolling the entire e-commerce market economy.