Parents of elementary school children attending school-age care class Behavior Intention - A Study in Kaohsiung City

• Main Authors: Fu-hsiung Chen, 陳富雄
• Other Authors: Chin-Lang Lin
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/69882034321605337532

碩士 === 高苑科技大學 === 經營管理研究所 === 99 === With the decrease in birth rate, increasing popularity in small families, rising of dual-earner families, increase in education level etc. As society and economic environments change, Double income family has become a serious issue, the demand for school-age care class for parents while they are still at work has become more and more in demand. Therefore, School-age care class rapid growth. The basic construct of this study is to use the theory of planned behavior (TPB) and literature reviews to predict the behaviors of consumers. Linear structure relationship (LISREL) and analysis of moment structure (Amos) are applied to examine people’s behavior intentions for placement in a school-age care class. The study further investigates the effects of “attitude”, “subjective norm”, and “perceived behavioral control” variables on behavior intention using the system theories to understand, analyze, and predict the correlated factors in the parents of elementary school children attending school-age care class. The results of the study indicate that there is significant positive correlation between attitude and behavior intention; there is significant positive correlation between subjective norm and behavior intention; and there is significant positive correlation between perceived behavioral control and behavior intention. Based on the findings of the study, Based on the findings of the study, the paper gives field practitioners and future researchers productive suggestions, providing governmental agencies and academic communities scientific reference.