A study of competitive strategy of electric and electronic industry in the following ten years in Vietnam

• Main Authors: Bui Ba Tuoc, 裴伯爵
• Other Authors: Hao-Chen Huang
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/32745471020188116933

碩士 === 國立高雄應用科技大學 === 商務經營研究所 === 99 === Recently, due to the rapid growth and competitive environment of the electric and electronic industry in Vietnam, the issue of how to drive the performance of electric and electronic firms has became increasingly important. During the last decade academicians and researchers of strategic management have paid increasing attention to the impact of competitive strategy on the organizational competitive advantage and value creation. Accordingly, this case study evaluates the competitive strategy of an electric and electronic firm (A company). In the first part, we adopted SWOT and five force model to evaluate the strength and weakness of A company. Finally, both conclusions and suggestions for research are presented.