A Study on Consumer Behavior of Social Enterprise-The case of Li-Ruhn Co. Ltd

碩士 === 國立高雄應用科技大學 === 商務經營研究所 === 99 === The study aims at exploring the influential relationship of consumer behavior in regard to their purchase motivation, consideration factors, purchase behavior and satisfaction, while purchasing agricultural products in various branches of Li-Ruhn Co., Ltd.,...

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Bibliographic Details
Main Authors: Chou Meng-Kuan, 周孟觀
Other Authors: Hung Tung-Wei
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/13993925232879286142