The Effects of Wellness Lifestyle of Members of the Society of Wilderness on the Willingness of Recreational Activities Participation:The Moderating Role of Social Support

• Main Authors: Hunag Rei-Ho, 黃瑞和
• Other Authors: Chen Kaung-hwa
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/50016408954103842733

碩士 === 國立高雄應用科技大學 === 觀光與餐旅管理系 === 99 === This study is to explore the effects of wellness lifestyle of members of environmental groups of domestic on attending willingness of recreational activities: and moderating effect of social support. This study used questionnaires. Simultaneously, the entity questionnaire and online questionnaire, take convenience sampling. Collecting from November 2010 to February 2011, the total of 403 valid samples was received. The data was analyzed by descriptive analysis, reliability analysis, factor analysis, chi-square test, t-test, one-way ANOVA, cluster analysis, regression analysis, and structural equation analysis to probe effects of wellness lifestyle of members of environmental groups of domestic on attending willingness of recreational activities: and moderating effect of social support. By questionnaires empirical analysis, results of this study are as follows: (1)Exploratory factor analysis showed that the "balanced diet" as an important factor in wellness lifestyle;"Family support" as the most important factor of social support; "natural sightseeing activities" and "cultural experience activities" as the important factor of recreational activities. (2)Wellness lifestyle has a significant positive impact on attending willingness of recreational activities. (3)Social support has Moderating effect on the relationship between wellness lifestyle and attending willingness of recreational activities.