A study of the relationship among Chinese visitors’ perceived expectations, brand equity, perceived risk, decision making factors and behavioral intentions of Taiwanese medical tourism
碩士 === 國立高雄應用科技大學 === 觀光與餐旅管理系 === 99 === The purpose of this study is to explore the China visitors’ expectations, brand equity, perceived risk, decision making factors and behavior intention on Medical Tourism of Taiwan. This study also tests if significant relationship among these variables exist...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/24761487901618149855 |