A study on the effects of conditional promotions onconsumer's purchase habits-The example of 7-eleven
碩士 === 國立高雄應用科技大學 === 國際企業系 === 99 === In recent years, Taiwan's convenient chain store is thriving and flourishing, so far Taiwan has more than nine thousands of convenient stores. As the number of its distribution and density, we can imagine the chain of convenient stores is very competitive....
Main Authors: | Chao-Chih Wang, 王昭智 |
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Other Authors: | Hsiao-Ching Lee |
Format: | Others |
Language: | zh-TW |
Published: |
2011
|
Online Access: | http://ndltd.ncl.edu.tw/handle/03141633778926361033 |
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