The Influence of the New Product on Stock Price: An Example from Yulong Automobile Company

碩士 === 國立高雄應用科技大學 === 國際企業系 === 99 === Abstract Automobile industry is one of the typical industries which requires each company a constant introduction of new products to gain a competitive edge. However, the extant studies seldom investigate whether the introduction of new cars will bring in the r...

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Bibliographic Details
Main Authors: KUO HSU YUAN, 郭旭原
Other Authors: Song Zan, Chiou Wei, Ph.D.
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/00061933320154424245