The Research of Real Estate Valuators Background and Reference Points on Valuation Decision-Valuation Experience and Regional Familiarity as Noise Variables

• Main Authors: Nieh,Hsiang-Ming, 聶湘明
• Other Authors: Yeh,Hui-Chung
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/48103132123119751575

碩士 === 國立高雄應用科技大學 === 企業管理系碩士在職專班 === 99 === Real estate valuation involves valuators valuing target real property based on all of the relevant data affecting the evaluation. The objective of this study is to explore whether there are any variables regarding the evaluation behavior that will cause a difference in the valuation result. First an examination is carried out on the literature (from both home and abroad) related to valuation behavior, and then through an experiment based on heuristic-driven bias, this study adopts the valuators and their assistants in the Kaohsiung Association of Real Estate Appraisers as the research objects. Two valuator groups and four reference points at varied levels serve as the independent variables, while the seniority of the valuators and their familiarity with the areas where the research objects conduct their business are taken as the noise variables in the analysis of covariance (ANCOVA), in order to determine if the anchoring effect does exist, if the reference points impact the valuation results, and if the seniority and familiarity mentioned above will alter the cause-and-effect relationship between the valuation behaviors and the results when they are conducting an valuation. The analysis results show that different valuator groups exhibit no significant differences in valuation results, while different reference points do have a significant effect on the results. Seniority and familiarity give rise to an alteration in the final results. It is expected that the research results can serve as reference for real estate valuator educational training.