Understanding Mobile Appliciation Store Continuance:The Case of Apple App Store
碩士 === 國立高雄應用科技大學 === 資訊管理系碩士在職專班 === 99 === ABSTRACT Since the vigorous development of smartphones in recent years, mobile application store has become an important service. It becomes crucial for enterprises to keep consumers purchasing their products or services over time in order to sustain thei...
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49009862295823486265 |