A Study Of Corporate Identity System With Color Perception Compatibilty of Tea Chain Store''s Signs

• Main Authors: Chen-Hao Huang, 黃振豪
• Other Authors: Hung-Ming Lin
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/05272144487049684896

碩士 === 崑山科技大學 === 視覺傳達設計研究所 === 99 === The corporate color of Visual Identity System is one of the principal manifestations for corporate identity. Beverage of tea chain shops’ corporate color are the first element to pass shops being on-sale message to customers. This study investigated the color association compatibilities of tea. The results show: (1) Convergence of color tone: deep, dark and vivid are the favorite color tones. (2) Convergence of hue: yellow, yellowish green and orange are the favorite hue. (3) Chroma and Value: convergence of high Chroma and middle Chroma. convergence of middle Value and low Value. (4) Color Associaion : Green tea and Turquoise tea are a group showed a strong correlation, the other for another group. (5) Sex had no effect : the favorite color tones and hues do not vary by sex. (6) Test subject majors had no effect : the favorite color tones and hues do vary between . desing majors and non-desing majors.