Key Factors Affecting Airline merger, the case study of Delta and Northwest.

• Main Authors: WANG, KUO-AN, 王國安
• Other Authors: 劉得昌
• Format: Others
• Language: en_US
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/44399746813690490725

碩士 === 開南大學 === 空運管理學系 === 99 === Key Factors Affecting Airline merger, the case study of Delta and Northwest Abstract Airline industry worldwide has experienced tremendous changes and reforms in the past decade. With a series of economic downturns, regional unrest, epidemic widespread and soaring fuel price, the impact on travel intention from the public and cost burden have driven airlines on finding ways to sustain its business and still remain competitive. This paper took airlines as the object of study, while surveys were conducted by airline management from different carriers in order to understand the factors affecting airlines acquisitions and mergers. When conducting the analysis of key factors affecting airlines mergers, this paper was divided into two phases. In phase one, four dimensions and criteria swaying airline merger were established, while importance criteria were shifted out and the research structure verified by means of expert survey. In phase two, Fuzzy Analytic Hierarchy Process was utilized to attain the weights from each dimension and criteria. The study shows synergy is the most important factor affecting airline merger among four dimensions, followed by cost, competition and government regulation respectively. In addition, according to overall weight for eleven separate criteria, alternative infrastructure was considered the most important criterion among eleven criteria, while growing environmental pressure was the last one. While this paper might not take into account all criteria, hopefully this study can offer insight into implication of future airline mergers. Key words：Airline Merger, Synergy, Cost, Competition, Government Regulation, FAHP