A study of Critical Success Factors in Marketing Strategy Formulation – Customer Perspective and MCDM Approach
碩士 === 開南大學 === 企業與創業管理學系 === 99 === In recent years, the global economic has been shifted from manufacturing industry to service industry, from market-oriented to customer-oriented. However, many businesws are still focus on product itself but the establishment of customer relation. As a result, th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29785782757129021719 |