Brand Marketing for Creating Brand Value Based on a MCDM Model Combining DEMATEL with ANP and VIKOR Methods
碩士 === 開南大學 === 企業與創業管理學系 === 99 === When consumers purchase products, they will consider the brand first because it indirectly leads consumers to associate the products with the quality, functions, and the design in consideration. Therefore, the recognition of product has indirectly created values...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84825818831059778980 |