A study on Relationship among corporate social responsibility, service quality and willingness to buy – The case of Mobile industry

• Main Authors: Yu-Fong Kao, 高郁峰
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/52569058786977857275

碩士 === 義守大學 === 公共政策與管理學系碩士班 === 99 === The essence of the enterprise with limited resources in pursuit of profit, the company and maximize the interests of shareholders, but behind in the pursuit of profit, must fulfill the corporate social responsibility, and efforts to improve the quality of the product or service so that all stakeholders have encountered have been benefits, business continuity is the only way. More and more multinational investment in the implementation of corporate social responsibility, and developing countries to bring an exempl -ary role. Domestic graduate students to study 400 people, is not recovered and removed by the invalid questionnaires, 326 valid samples, to corporate social responsibility scale, service quality scale, willingness to buy scale as a research tool, the descriptive statistics, the letter degree test, factor analysis, Pearson product-moment correlation and regression methods such as class analysis, studies were as follows: (1) corporate social responsibility to be a significant impact on purchase intention (2) quality of service on the willingness to buy a significant effect (3) quality of service on corporate social responsibility and the relationship between willingness to buy a significant effect of interference.