The Effect of Mega Event on Branding Image of City:2010 Taipei International Flora Exposition

碩士 === 義守大學 === 管理學院管理碩士班 === 99 === The trend of globalization competition makes the local development started being valued from the nation competition that extends to unit in the city. Brand image in the city that conducts management''s creating to have mightiness through the cit...

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Bibliographic Details
Main Authors: Wan-Ju Su, 蘇琬茹
Other Authors: Winnie Pan
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/02070994237939942611