The market analysis of Death Care Industry in Taiwan-A case study of Modern Death Care Company

• Main Authors: Hsiang-Hua Tseng, 曾湘樺
• Other Authors: 拾已宇
• Format: Others
• Language: en_US
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/38454585874734139402

碩士 === 義守大學 === 管理學院管理碩士班 === 99 === With the rapid development of economy in Taiwan, social structure has a greatly different with before. Increase in national income, and improve in medical technology and health environment leading the improvement of living standard also raise the consumer awareness. Death is no longer a speechless issue in the age with advanced electronic information and social media. People redefine and given the new concept to the word and also confront the demand of funeral related services. Besides, the new enactment and legislation of government compel funeral industry to abandon traditional business model and to create a new manners in this business. In light of the change, finding the balance between innovation and traditional content to develop a new service system for modern society become a crucial research issue.