| Summary: | 碩士 === 義守大學 === 管理學院管理碩士班 === 99 === Nowadays, the concept of fit has been now in widespread used in strategic management research, though it is in its infancy for applying strategic alignment concept to performance issue. Therefore, drawing on the concept of strategic alignment, this present research proposed an organizational performance fit model within service innovation, IT adoption, market orientation, and marketing strategy are coexisted.
Empirical data for hypotheses testing are collected from top-ranked companies in Taiwan; yielding 187 valid samples. Performance implications of strategic alignment are examined using the perspective of fit as covariation to test the hypothesis and identify the effects.
According to the analyses, the results show significantly to support the holistic perspective of performance implication of strategic alignment among service innovation, IT adoption, market orientation and marketing strategy. That is, the result strongly supports the theoretical propositions of the performance impact of strategic alignment. According to empirical data gathering from manufacturing, service, and financial industry in Taiwan, meaningful findings and conclusions have be proposed and discussed.
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