A Study of Medical Tourism in Taiwan-A COmparative Perspective

碩士 === 義守大學 === 管理學院管理碩士班 === 99 === The medical tourism industry is globally recognized as one of the fastest growing market sectors today. Medical tourism combines lower-cost medical procedures with the patient’s desire to enjoy tourism in the locale providing such health care services. This study...

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Bibliographic Details
Main Authors: Tzu-Ying Sung, 宋姿瑩
Other Authors: Shang-Pao Yeh
Format: Others
Language:en_US
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/45289932387694113809
Description
Summary:碩士 === 義守大學 === 管理學院管理碩士班 === 99 === The medical tourism industry is globally recognized as one of the fastest growing market sectors today. Medical tourism combines lower-cost medical procedures with the patient’s desire to enjoy tourism in the locale providing such health care services. This study focuses on a comparison of relative data in three countries: Thailand, India and Singapore. This comparison is made in order to estimate how Taiwan may similarly improve the development of its own medical tourism industry. Through a literature review of the related industries in Asian countries, an analysis of factors leading to full exploitation of medical tourism’s potential in the respective three countries is made. At the same time, tables are made use of and an in-depth interview is used in a case study approach to explore the different aspects observed. Finally, the study uses quantitative research to analyze the collected data, include descriptive analyses. We can found that Taiwan tend to focus on medical service in medical tourism industry from the research outcome, our government should make relevant strategy between medical service and tourism industry in order to improve the international competitive.