A Study on Establishing Intellectual CapitalMeasurement Indicators for Group Meal Industry

• Main Authors: Chung,Ming-Chang, 鍾明昌
• Other Authors: 王瑞琪
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/34248138365219904178

碩士 === 醒吾技術學院 === 全球運籌管理研究所 === 99 === ABSTRACT Group meal industry faces the pressure of material price; in the meantime, there are also several factors that impact the industry, such as enterprises transferring overseas, low birth rate, no tax deduction for agricultural products. The industry has to learn faster than the competitors in order to enhance the professional capacity and open new version in the competitive environment and harsh challenge. This study combined the components of intellectual capital and group meal industry that is a pioneering work in research concept and execution. The purposes of this study are to (1) Understand the industry’ cognition toward to intellectual capital, (2) Establish proper intellectual capital indicators for the industry, (3) Find the most important intellectual capital indicators in order to set up the key intellectual capital and also to comprehend the application direction of intellectual capital measurement indicators for the industry. This study proceed the industry competition analysis, professional content validity questionnaire and pretest questionnaire in order to enhance the validity, then handing out the questionnaire to the supply chain partners in the industry. The result of this study can explain how the industry takes account of extracted intellectual capital indicators. From the three constructs of intellectual capital, 6 factors and 42 key indicators are extracted. Human capital construct is divided by two factors: employee professional development and working effectiveness, including 14 measurement indicators. Structure capital construct is divided by two factors: organization integration and information capacity and operation control capacity, including 16 measurement indicators. Relationship capital is divided by outbound marketing capacity and customer relationship maintenance, including 12 measurement indicators. Individual indicator in each construct reflects the intellectual capital nature, connotation and operation ecology for supply chain partners in the industry. This study integrates the concept of intellectual capital and traditional meal service industry, not only providing the beginning for initiative research in this field, but also introducing the industry to people for the depth understanding. The contribution of this study is for industry, government and academic research respectively. Furthermore, it is greatly helpful information for enterprises when they plan to enter the giant group meal market in mainland China in the future. Key words：Intellectual capital、Group meal industry、Measurement indicators