A competitive model analysis of the relationships among quality,satisfaction, and loyalty
碩士 === 玄奘大學 === 國際企業學系碩士班 === 99 === The relationship between service quality, customer satisfaction, and customer loyalty in literatures are controversy. There are two major viewpoints in current literatures: (1)Service quality affects customer satisfaction and customer satisfaction affects custome...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19559471165256980397 |