The Application of Five Elements Theory To Fortune Product Design －Use Lamp As A Sample

• Main Authors: Hu, Chiawei, 胡家瑋
• Other Authors: Chen,Chihcheng
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/03512100997758441620

碩士 === 華梵大學 === 工業設計學系碩士班 === 99 === Due to the popularity of astrology and fortune-telling TV programs in recent years, buying fortune products has gradually become a habit of many Taiwanese consumers. Fortune products are mainly created based on the preference and perception of experts or celebrities. They are made to satisfy the mental needs of consumers but without consideration of user perceptions and practical needs. This study investigated lamp designs to induce elements and images of lamp designs that can meet user needs for fortune and product usefulness. The aim of this study was to find a consensus over fortune products between fortune experts and general consumers and provide a reference for developers of this kind of products. In the first stage, fortune experts were invited to evaluate 30 lamp design samples based on the five elements theory. 15 of them met the conditions and were introduced into a web-based two-dimensional analytical tool. Later, a survey was conducted to explore consumer perceptions of fortune products and evaluate the image words carried by the products. The images and weight of each image word obtained from the survey became a basis for subsequent lamp design. Three lamp products were designed. These designs and the pre-test samples were evaluated using importance-performance analysis (IPA) and grey relation analysis (GRA). The results indicated that the lamp designs were good among all the samples. In conclusion, application of the five elements theory to lamp design could not only retain the meanings of fortune products but also satisfy consumers’ expectation for perceptual images of fortune products. Keywords: lamp design, fortune, five elements, web-based two-dimensional analytical tool, importance-performance analysis (IPA), grey relation analysis (GRA)