The Products Life-Cycle and Marketing Strategies of Generic Drug in Taiwan-The case study of A Company
碩士 === 輔仁大學 === 科技管理學程碩士在職專班 === 99 === A generic drug is a drug defined as "a drug product that is comparable to brand drug product in dosage form, strength, route of administration, quality and performance characteristics, and intended use." and will be launched after the brand drug’s pa...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45331808001192930702 |