Social Garden

• Main Authors: Ya-Chien Chen, 陳雅蒨
• Other Authors: 李建裕
• Format: Others
• Language: en_US
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/53868496510427776158

碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 99 === By April 2011, there are more than 9 million of Facebook audiences in Taiwan. The number of audience is growing day by day. At the same time, more and more companies notice that social media marketing is a trend to connect with their potential customers and built up a long-term relationship with customers. Small and medium enterprises (SME) lack of ability and time to manage social media every day. Therefore, Social Garden lunch up to provide a chain of service for company. The service start from planning, design, promote, management to evaluation Fan Page or advertisement by using Facebook. Save time and low cost are the core values for my customers. Beside the service chain, Social Garden target different market from big advertisement agency. Small and medium restaurant and hotel are my first step of customers. Until now, there is no advertisement agency provide management service on Facebook Fan Page. As a result, Social Garden is the first mover to provide management service in internet advertisement market.