The Effects of Price Discount Levels on Consumers’ Quality Expectations and Purchase Intentions in Restaurant Life Cycles
碩士 === 輔仁大學 === 餐旅管理學系碩士班 === 99 === This study aims to assess the effect of price promotion on both consumer’s quality expectations (food quality, service quality, physical environment, and dining experience) and purchase intentions in the restaurant life cycles, and explore the moderating effect o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/01184785463927333106 |