| Summary: | 碩士 === 輔仁大學 === 餐旅管理學系碩士班 === 99 === Seniors travel market continues to grow, the importance of the hotel is also increasingly important. View of the travel needs of senior citizens different from the average tourist, hotel services scale only prepared for the needs of a group of travelers. Therefore, this study will be finishing by the depth interviews and related literature, to construct a hotel service quality scale specifically for seniors.
The results of this study will be to study the properties are divided into four projects of the "the aging needs", "counter service", "dietary requirements", the demand for rooms. The study results showed that, when seniors in select hotel shop, "aging demand and counter service" more emphasis on no special dietary needs and demand for rooms. Summarized the research know, the silver-haired consumer groups attribute the demand will affect its hotel shop accommodation of choice, seniors with age growth, the body also began to appear aging phenomenon, daily life in addition to the order to slightly not facilitate the Department than the capacity trading occurrence of accidents, and older people keen level and understanding of things is relatively slow compared to the young, and offered to explain the need for service personnel in the software services.
|
|---|
