The study of new product development process of technical issues with customers, suppliers and internal department involved in NB industry - the comparison of case studies based on OBM and ODM.

• Main Authors: Chou, Ching-Chang, 周慶昌
• Other Authors: Wuang, Min-Sun
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/48845936887733081212

碩士 === 輔仁大學 === 企業管理學系管理學碩士班 === 99 === New product development process is very important to the operation of the mechanism for enterprises. It’s caused many problems during the process. In this study, NB industry in a different mode of operation of OBM and ODM, according to new product development process is divided into five stages. It’s various stages of the process of the technical problems, at the same time depending on the operating mode of interference variables, and refers to role in co-operation impact on new product development. In this study, case studies were selected to OBM and ODM of the six cases, the conclusion as follows：: 1. New product development process at different stages, not faced the same technical problems. 2. In new product development process, face different technical issues, adopted the role of technical support in difference. 3. “Business model “different, the new product development process at different stages, faced the technical problems will be different. 4. “Business model “different, faced the different technical problems, adopted the role of technical support in difference. 5. “Business model “different, faced the different technical problems, PM department integrate and provides the solutions for all the role of technical support.