The research on Taiwan travel industry and AM-PM cooperation mechanism in new service development process - the case comparison between medical international congress and regional congress
碩士 === 輔仁大學 === 企業管理學系管理學碩士班 === 99 === Nowadays the globalized society makes countries communication more easily and frequently, therefore people takes international congresses as certainly as the best way for improving communication, knowledge transmitting and even for interaction of people. B...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/95970696594129241120 |
| Summary: | 碩士 === 輔仁大學 === 企業管理學系管理學碩士班 === 99 === Nowadays the globalized society makes countries communication more easily and frequently, therefore people takes international congresses as certainly as the best way for improving communication, knowledge transmitting and even for interaction of people. By via joining international medical congresses that also was the way which made great development of human medicine in modern times, thus researching and doing the process of “New Service Development” is more important for organizing overseas medical congress of travel industry.
To make continuing research and innovation on focusing how professional of services that so calls “New Service Development” is the key element that keeping existing and growing strongly and could ensure the travel company to expand well in travel industry. Our study by the way of case study there were six medical congress groups among two kinds of international congress and regional congress for the research of New Service Development process and made depth interview by separating two kinds of congress type for making further study. The New Service Development process of our study are Idea generation, Activity implement and Review and furthermore found the key problem of the case are Budget problem、Group compose problem and Group activity problem. Our study of New Service Development that problems being solving by the cooperation Mechanism between AM and PM, they taking bilateral cooperation and getting budget support when facing budget problem；taking bilateral cooperation and getting human power support when facing group compose problem；taking bilateral cooperation and getting technique and human power support when facing group activity problem.
|
|---|