| Summary: | 碩士 === 輔仁大學 === 金融與國際企業學系金融碩士班 === 99 === This article explores the fall of 2007 occurred off the subprime crisis turmoil, the global financial turmoil, wealth management customers will change the risk of property, and whether the Commissioner will change its selection criteria for financial management.
By a domestic commercial bank database, the clients before and after the financial crisis risk property type, and then through the visits of the questionnaire method to analyze the information and hope through the database and the data of the joint survey, the financial turmoil, customers risk attributes of the choose the type of financial planning experts, the existence of correlation. After a domestic commercial bank database, capture financial turmoil before and after the risk of property wealth management customers, the bank's system, the customer's risk attributes, classified into four types, conservative, steady, growing, active, and then through the test card Fang Duli to understand the risks of property and financial variables for the existence of correlation, the rationale for the use of a questionnaire specifically the types of
visits, and through factor analysis and reliability analysis, the extraction behavior of special classes of relational management and professional, and finally the use of Logistic regression analysis, analysis before and after the financial turmoil, wealth management customers to change the attributes of risk will affect the type of the Commissioner of its choice.
The results showed that, after the financial turmoil, wealth management client's risk property does change, change is biased in favor of its conservative and prudent, and in the Commissioner of the types of financial turmoil, wealth management expertise and customer relationships very seriously, the financial crisis after the contrary.
In this study, financial planning experts, the customer is not static, and the environment will change over time, to change its choice of the Commissioner, the Commissioner should be more normal develop their own expertise, while maintaining a good relationship with customers, for the banks, financial commissioner on weekdays should be more training expertise, and develop the ability to communicate with customers Commissioner, Commissioner and enhance customer relationships, to cope with different changes in the environment!
|
|---|
