Experience Consumption on the affecting of online Word-of-Mouth communication : An Example of iPeen
碩士 === 輔仁大學 === 大眾傳播學研究所 === 99 === Traditional word of mouth, is made by word of mouth, with the Web 2.0 development, the rapid growth of blogs, online features to spread faster and faster, and without time and space constraints, the benefits of word of mouth more and more, today's word of mou...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69009445420384809559 |