The framing analysis on TV talk show-An example of the issue H1N1 inoculation discussed in programs of“Da Hua Xin Wen”and “Yu Hua Hao Shuo ”

• Main Authors: TSANG,JUNG,JUNG, 臧蓉蓉
• Other Authors: 林維國
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/32299565012892435523

碩士 === 輔仁大學 === 大眾傳播學研究所 === 99 === In 5/20/2009, there was a first confirmed case of H1N1 which was immigrant overseas in Taiwan. After Centers for Disease Control announced information of vaccine injections, citizens and news shifted the focus from whether the H1N1 vaccine is sufficient to the safety of H1N1 vaccine. Because more cases about having illness after inoculating H1N1 vaccine showed up, the debate about whether the H1N1 vaccine is safe became harder and harder, media even started to discuss the safety of H1N1 vaccine on TV shows. Due to the concern of safety of H1N1 vaccine, the percentage people injected H1N1 vaccine is low. The former Hygienic bureau chief Yaung C.L. said more than once in public that he was worried about H1N1 will infect more quickly and reach the peak because of the low percentage of H1N1 vaccine injection, he even pointed out some specific media and reporters which exaggerated the negative effect of H1N1 vaccine when he was questioning in the legislative Yuan of Republic of China. Therefore, this research choose two talk shows：「Da Hua Xin We」and「Yu Hua Hao Shuo」to analyze and make comparisons of different frame analysis on different talk shows. The study shows that「Da Hua Xin We」likes to use negative topic to describe「politicians and government administrative positions concurrently」and「government administrative officials not serve political party positions concurrently」.And the components of talk show visitors are always「journalists」or「scholars」.Instead, when the visitors of「Yu Hua Hao Shuo」discuss about the topic of H1N1 vaccine, they just specifically focus on the topic and always use the neutral terms to avoid misleading the audiences. Besides, the career of visitors in「Yu Hua Hao Shuo」change frequently according to their topic.