The effects of TV News Quality on college student’s responses to advertising
碩士 === 輔仁大學 === 大眾傳播學研究所 === 99
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| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77292438825883301893 |
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ndltd-TW-099FJU00023007 |
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ndltd-TW-099FJU000230072015-10-13T19:19:58Z http://ndltd.ncl.edu.tw/handle/77292438825883301893 The effects of TV News Quality on college student’s responses to advertising 電視新聞品質與廣告收視效果研究─以大學生族群為初步實驗對象 Wu-Ya-Chin 吳雅琴 碩士 輔仁大學 大眾傳播學研究所 99 陳尚永 2011 學位論文 ; thesis 128 zh-TW |
| collection |
NDLTD |
| language |
zh-TW |
| format |
Others
|
| sources |
NDLTD |
| description |
碩士 === 輔仁大學 === 大眾傳播學研究所 === 99 |
| author2 |
陳尚永 |
| author_facet |
陳尚永 Wu-Ya-Chin 吳雅琴 |
| author |
Wu-Ya-Chin 吳雅琴 |
| spellingShingle |
Wu-Ya-Chin 吳雅琴 The effects of TV News Quality on college student’s responses to advertising |
| author_sort |
Wu-Ya-Chin |
| title |
The effects of TV News Quality on college student’s responses to advertising |
| title_short |
The effects of TV News Quality on college student’s responses to advertising |
| title_full |
The effects of TV News Quality on college student’s responses to advertising |
| title_fullStr |
The effects of TV News Quality on college student’s responses to advertising |
| title_full_unstemmed |
The effects of TV News Quality on college student’s responses to advertising |
| title_sort |
effects of tv news quality on college student’s responses to advertising |
| publishDate |
2011 |
| url |
http://ndltd.ncl.edu.tw/handle/77292438825883301893 |
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