The Influencing Factors of Group-Buying Behavior: An Empirical Study of Office Workers in Yilan County
碩士 === 佛光大學 === 管理學系 === 99 === Group-buying is a popular shopping behavior nowadays. Consumers who have the same demand can take advantage of achieving the economies of scale and leverage their collective bargaining power to lower the prices. The previous researches of group-buying focus on online...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/90806558163794869121 |