An Empirical Study on the Application of Diversification－A Case Study of a Medicines and Consumables Supplier

• Main Authors: TENG-CHIH CHIEN, 鄧志堅
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/28050022741153696713

碩士 === 逢甲大學 === 電子商務碩士在職專班 === 99 === Areas covered by the medical service market widening, range of medical services market tended to cover a variety of medical-related industries. The market for medical services, commodities markets and the general differences, and because under the influence of external factors. Taiwan''s hospital industry is moving towards large-scale firm size and property privatization trend toward large-scale development of the hospital industry''s direct impact, that is, the hospital market competition would have significant impact. 100 years under the National Health Insurance Bureau announced in January with chronic renal failure (uremia) must be regularly dialysis 65,025 names. Because Taiwan''s dialysis market after the implementation of national health insurance the first accumulated number of patients around the world, so all European and American manufacturers, suppliers, sales agents, have entered the market at the end of dialysis access, resulting in the supply chain changes and the level of integration on hospital Ecological changes caused by the supply market. In this study, a herbal health care supply chain distributors, customers of a small business to integrate the diverse needs of medical materials, composite structure as the industry increasingly competitive environment, companies must face the diverse needs of customers, how innovative Products and services processes, enhance service value.